Red Carnation Hotels is a boutique hotel collection with a vision for service excellence and a passion for generous hospitality.
My challenge was to elevate the brand, create a harmonious design across all the different hotels to unite them under the same group, and at the same time allow each hotel to have their own personality based on its unique location. This was achieved through a modular approach that allowed for certain elements to be changed and creating various editorial modules to cater for a wide array of different content.
www.redcarnationhotels.com
ROLE
Website Design & Art Direction