Vispring, founded in 1901 in Plymouth, is one of the world’s most luxurious and prestigious bed and mattress makers. With each of the beds being completely handmade and bespoke to each customer, they are using 100% natural ingredients and pioneered in the creation of the modern-day pocket sprung mattress.
The brief was to work on the new digital refresh of the website to better communicate and represent the brand in a more premium and unique way. The goal of the website is to increase conversion through store visits by having clear sign-posting and customer engagement. This was achieved through the immersive brand experience you get upon entering the website, where I used video and soft hues to highlight Vispring’s heritage, high quality craftsmanship, materials and bespoke service.
ROLE
Website Design & Art Direction